Job Title : Digital Marketing Executive for Health Department: Marketing Location: Bristol Office Pay Scale £28,000 to £30,000 Contract: Permanent Hours: Full time (37.5 hours per week) The Workforce Development Trust The Workforce Development Trust is a not-for-profit organisation that provides services that support employers to develop skilled, sustainable, and efficient workforces in the UK and abroad. We operate via our collective of four brands; Skills for Health, Skills for Justice, SFJ Awards and People 1st International, which deliver specialist, targeted skills interventions to support a variety of frontline public services. Job summary The Digital Marketing Executive supports the Marketing Manager for Health in planning, executing, and optimising our online marketing efforts and provides critical support and digital expertise for the Skills for Health, and The Workforce Development Trust brands. As the digital landscape continues to evolve, this role requires a passion for marketing and a strong understanding of digital channels. As part of the central marketing function, you will support business teams across the organisation in the promotion of our brands, products and services, helping to drive awareness and engagement within our target markets. You will be a team player, who is comfortable working both with colleagues or independently to achieve your goals. With demonstrable experience of digital channels, you will have experience of managing both paid and organic advertising, be familiar with a variety of digital platforms (such as WordPress, MailChimp etc), and be comfortable reporting and recommending KPI’s. Experience of content strategy and SEO is essential. What is the impact of the role on the business? This role is crucial in supporting the Skills for Health brand to achieve its aims. As our digital marketing expert, this role provides insight and guidance on how we best present the brand in the digital space. With many of our customers coming to us due to our strong brand reputation, ensuring the high quality articulation of our purpose, as well as our products and services, is key to our success. This role will provide vital support to the Marketing Manager for Health in delivering strategic marketing plans that help grow the brand, enabling us to better support the NHS, and wider healthcare services within the UK. Key business skills necessary for the role? Digital marketing experience is key. The ideal holder of this role will have experience in planning and executing digital marketing campaigns across both organic and paid media. Experience of Google Ads, Linked In advertising, X (Twitter) advertising and PPC are a must. This role will also be responsible for the Skills for Health website, so CMS experience, preferably in WordPress is key. The post-holder will have responsibility for the Skills for Health website, including SEO, content creation and management, and enhancing customer journeys to ultimately drive leads and revenue generation. Experience of email clients is also a must, preferably MailChimp. As a member of a small team, collaboration and the ability to multi-task, as well as work independently would be essential. What does the daily work look like? The average day is varied, from curating website content for new product or consultation launches, to collaborating with colleagues on planning future campaigns. The post holder should expect to get stuck in to creating email and social media comms, keeping the website up to date, and liaising with internal and external teams to achieve their goals. What is unique and original about your team at The Workforce Development Trust? My team is unique in that we serve all five brands of the organisation to achieve their business goals. This gives us excellent insight into the organisation as a whole, with some colleagues dedicated to one or two brands, and others supporting all five. This is a huge strength as it means we are able to identify opportunities for innovation and improvement, whilst constantly challenging how we do things to ensure we are staying abreast of the latest developments and trends. What are the three most important personal skills needed for this role? The ability to multi-task, desire to collaborate and the ability to self-motivate. How would you describe the culture of your team? Our team run two annual awards which we all pitch in on. This gives us a great sense of team spirit which extends to our daily working lives. The culture is open and collaborative. We welcome ideas from all team members, regardless of their experience or position within the team. I feel my team are open to collaboration, and being a relatively small team, we do well at challenging our own thinking and refining our approach to gain the best results. Key Responsibilities The Digital Marketing Executive for Health is responsible for the overall digital presence and performance of the Skills for Health brand. Working with the Marketing Manager for health and the business teams, this person who holds this role is required to: Be an expert system and solution user, with high technical competency of digital marketing tools for example Moz, Google Analytics, Search Console etc. Have experience using Content Management Systems and online advertising tools such as Google Ads, MailChimp, WordPress etc. Be experienced in managing social media accounts, including implementing paid advertising campaigns. Be confident in reporting on and demonstrating the impact of digital marketing channels for conversion and revenue generation. Have a flexible approach to finding new technology solutions to support the needs of the business e.g. critical analysis of system functionality. Advise the Marketing Manager for Health on SEO and paid advertising strategies, including content creation, implementation and reporting. Have a working knowledge of SEO best practice, keyword research and implementation. For the full job description and a job pack to assist your application, please visit: https://www.wdtrust.org.uk/careers/ Please note, we reserve the right to alter the closing date before the one stated. Please include your CV when applying. Cover letter optional, but beneficial. You can apply through our website. Please note only shortlisted candidates will be contacted. This job requires some days in the office. Please consider if you are willing to relocate before applying. Please only apply if you currently have a valid right to work in the UK. Benefits: Generous annual leave entitlement up to a maximum of 28 days, plus public holidays and a potential Christmas closure Flexible working - 50% working from home with a dress for your day approach Staggered start and finish time Employee referral recruitment scheme We provide enhanced leave, bereavement, carers, maternity, paternity and sickness leave. Health and wellbeing benefits, access to our mental health first aiders, a confidential employee assistance programme, free eye tests and payment for an annual flu jab Enhanced pension scheme, with a contribution matching up to a combined 12%, along with death in service coverage at three times annual salary Flexible employee benefits, portal including a cycle to work scheme Buy annual leave scheme Organisational development days and departmental training budgets Payroll giving, this is a tax-free way to donate to any charity, good cause or place of worship. The Workforce Development Trust is an equal opportunity employer and welcomes everyone. If your experience differs a little from what is outlined in the job description, or you are missing a desired qualification, yet you think you can bring value to this role, please apply, we would like to hear more about you. We strongly encourage people of all gender, religion, ethnic backgrounds, sexual orientation, and individuals with disabilities to apply. If you need any reasonable adjustments at any point, please let us know. In your application, please feel free to advise on your preferred pronouns, for example she/her, he/him, they/them etc. The Workforce Development Trust appreciate any applications that include cover letters explaining why they would be suitable for this role. Closing date: Sunday 5th January 2025 Job Types: Permanent, Full-time Pay: £28,000 to £30,000 Work Location: Bristol Office with hybrid working Application deadline: Sunday 5th January 2025
